Everyone wants to appear on the first page of Google and other major search engines. But what happens if you get there in a negative light? What happens if the search results found don’t accurately convey who you are or what you do? Google won’t take your phone call. You have to take matters into your own hands.
There are a variety of search engine optimization techniques and strategies you need to perform in order to control the results found on Google and other search engines. First and foremost is basic optimization of your existing website to increase traffic and your online visibility. This includes the proper use of “meta-tags”, using “alt” tags for your website images, and replacing current content with keyword-rich text Oliver Wood.
Next is creating and maintaining a blog, which does wonders for your search engine placement. Your blog must be targeted to your niche market keyword and you must update the blog with new, relevant, and industry-related content on a consistent basis. WordPress blogs are the best because of the many SEO related plugins that you can download and implement into the blog, so whenever you post, search engines become immediately aware of your new content and permalinks and back-links are automatically generated along with keyword tags that greatly help your SEO campaign.
You should also include some kind of lead capture on your website and blog, since the goal of search engine optimization in general is to have more people find you anyway, you need to have a mechanism for a prospect to actually contact you. Establishing a Google Analytics account is probably a good idea also, so you can track the progress of all the SEO work you’ll be doing in real time visitors to your websites and blogs.
Now, armed with your search engine optimized website and SEO rich blog, you need to hit the social media sites. There are tons of social networking profiling sites, but for now, just concentrate on Facebook, YouTube, LinkedIn and Twitter. Guess what? You have to continually update social media every day as well with content, posts, videos, articles, stories, and interact with friends and fans constantly for successful online awareness of your product or service. Plus there’s an art to social media too – you can’t appear to be “selling” or your message falls flat. If you can master the art of social media, you’ll quickly control what the search engines say about you – but you need to do this every day without fail, or you will fail. The key to it all: link back to your website and/or blog as often as you can.
There are a variety of business directory profile sites you need to get listed on as well, which again, takes a lot of time to do, and you have to make sure the information you provide to these sites is congruent with the message exuded from your website, blog, and social media sites, which is harder to do than it sounds.
Finally, article writing and press release distribution is essential to controlling search engine results. Whenever something new happens in your company, write a press release and submit it to the press release distribution sites (there are literally hundreds of them are out there, some free, some not). Take your niche market and write a keyword targeted article about it, then submit your article to article distribution websites where again there are hundreds to chose from (although most of these are free). Articles and press releases are NOT the same. Articles need to be informative and objective (no self promotion), whereas you can try to sell on press releases. Therefore, this requires twice the effort since the same story cannot be used as both a press release and an informative article. Obviously, on every press release and article you write, you’ll want to include a direct link to your website, blog, and Facebook account for back-tracks to your site. When the search engines see other relevant websites linking to your site, that helps your search engine placement greatly.
However, to do all this right requires time and effort, full-time and full effort, every single day. And you probably want a life outside of your business and online presence. In fact, at a modest rate of $55/hour, (which you should expect to pay a “social media” consultant) extrapolating this hourly rate by an average of 20 hours a week means your search engine optimization efforts are worth approximately $4400 per month to make all this happen! The good news is the results make it worth the effort.