Facebook profiles and groups have become vital tools in the business world. Companies are using Facebook to advertise, to connect with current and potential clients, and to manage contacts and future ones. But one of the most powerful uses for Facebook is building brand and product awareness by allowing people to “like” a company’s Facebook page, which can drive large amounts of traffic to company websites.
A simple way of creating an impression on Facebook users is by having their cover photo on your page. A cover photo gives people the chance to instantly identify with your brand and what you’re all about. It also provides another opportunity to engage with fans, identify their interests and passions, and draw them into becoming a part of something bigger than themselves.
Facebook pages can be built around a particular niche, such as hunting, boating, fishing or motorcycling. The main goal of any Facebook page is to gain a higher level of prominence and visibility, which can be done by increasing the amount of friends, down-linking and spreading content. When someone “like’s” your page, this tells Facebook they like your page as well, which creates more opportunities for mutual interest. Facebook pages are a great way to promote events, new products, events, or anything you’d like to share with the world at large facebook profile caribou. This is a great way to gain the attention of prospective clients.
Facebook also allows fans to connect with each other based on things they’ve recently “like”. For example, if I’m a fan of The West Wing, I can search for photos of John Kelly. If I’m a fan of the Twilight series, I can search for pictures of Jacob Sowersby, or of the set of Twilight movies. Every time I “like” something on Facebook, a notification will pop up on my Facebook page showing the link to the page that I “like”, along with a short blurb about what it’s about.
In addition to these applications, Facebook has a number of interesting applications that were developed internally but are worth mentioning. The photo gallery will allow you to upload your own work; I find this very helpful for getting exposure. Facebook will also allow you to showcase your own work. A recent blog post I did feature one of my paintings, and a fellow Facebook user was kind enough to comment on it. This not only increased my exposure, but also increased the number of people who saw it.
The Facebook profile for Caribou includes an area for selling products. You can create a page for your business and then list any items you’d like to sell. These include both books and CD’s, as well as items such as coffee mugs, key chains, magnets, and wall art. The great thing about these listings is that they’re not limited to local business. I list services I use in my area and even mention services I use online so potential customers can find out more about me. Selling products through Facebook profiles is one of the most important strategies for increasing your visibility in the marketplace – make sure you get the most from your profile!